Project Overview

Sector: Retail
Location: Malmesbury
Date: 31/07/14

When the Waitrose Malmesbury store was undergoing construction, a suitable coloured paving was
sought for their 200 space car park. There were several factors to be considered. Firstly, the surface
product needed to be durable owing to the heavy traffic from customers visiting the retailer. The
material also needed to compliment the location, being situated just outside the Wiltshire town of
Malmesbury on the edge of the Cotswolds. With a reputation for quality, the external hard
landscaping needed to harmonise with the client brand.

The Coloured Paving Solution for Waitrose Malmesbury

NatraTex Cotswold was the chosen coloured paving for this project. Used to differentiate between
pedestrian and vehicle lanes, the demarcation between vehicles and pedestrians improved customer
safety while offering an alternative to resin bound surfacing. Laid at 30mm depth
NatraTex was found to possess the durability required to withstand the high levels of use. The
natural aggregate of NatraTex Cotswold complimented the location while fitting seamlessly with the
Waitrose brand identity.

To achieve the fantastic result, NatraTex worked with Simons Construction to meet the technical and
conceptual elements of the hard landscaping materials. The NatraTex Cotswold coloured paving was
delivered in insulated transport to site meeting the quantities and schedule requested by the
contractor over a two day period.

The Waitrose Malmesbury store opened its doors to customers on 7 th August 2014.

What our clients say

“BituChem have an amazing can do attitude, from initial product design/help, to simple order placing, and finally excellent delivery drivers who know thie product, and how best to transport it correctly. BituChem is the best in the country for what they do, the originators of the coloured asphalt market, and still the best. Our only choice.”

Lee Comley, Managing Director – Recom Surfacing LTD


Coloured Surfacing at Waitrose Malmesbury


Make an Enquiry

For more information about coloured paving please complete this form and a member of our dedicated staff will get back to you as soon as possible.


We take your privacy seriously and will never share your information with third parties. Our communication with you will be managed in accordance with our Privacy Policy.